Gaming Localization
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Overview of Gaming Localization
Game localization is essential for expanding the reach and success of your game in the global market. While a game may thrive locally due to its engaging storyline and characters, poorly executed localization, such as grammar mistakes, awkward translations, or out-of-sync voiceovers, can disrupt gameplay and drive users away. With 75% of gamers preferring to play in their native language and 40% unwilling to purchase non-localized games, effective localization becomes critical. In fact, one case study showed that localizing a mobile game into 18 languages led to a 200% increase in downloads and a 300% increase in revenue within a month.
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Transbridge leverages native-speaking, in-country linguists who are not only fluent in language but deeply familiar with gaming culture, humor, and slang. These professionals ensure the localized version of a game maintains the original tone and appeal while being culturally relevant. Their expertise also includes navigating regulatory requirements, helping developers avoid issues like content bans or recalls in specific markets.
As a comprehensive localization partner, Transbridge offers a full suite of services including translation, voice over, dubbing, subtitling, and testing. All processes are handled through a streamlined, automated workflow managed by experienced project managers. This enables developers to focus on game creation while Transbridge ensures high-quality, on-time, and budget-friendly localization.
Transbridge goes beyond translation by ensuring the overall quality of the localized game through thorough quality assurance and testing. A dedicated team of testers and developers reviews all aspects of the game—translation, audio, graphics, gameplay, and UI—to detect and resolve bugs or inconsistencies. This guarantees a seamless and immersive experience for players in every market.
Using advanced technologies and Translation Management Systems, Transbridge enhances the localization process with tools like Translation Memory for efficient updates and consistency. The company supports sim-ship (simultaneous global release), helping developers fight piracy and maximize launch impact. These tools also ensure free, smooth updates for expansions and patches, keeping localized content aligned across regions.
Why us?
Why Transbridge’s gaming localization services?
At Transbridge, we specialize in delivering high-quality game localization in all Middle-Eastern, African, Asian, and European languages, including rare and complex ones. Our expert services ensure immersive, culturally relevant experiences that resonate with players, boost engagement, and drive monetization. By helping your game stand out in a fiercely competitive industry, we not only protect your brand’s reputation but also increase your chances of being featured on app stores and achieving long-term success.