Website Localization
Your Master Key to Global Gateways
Aware that tapping into new markets necessitates localizing your website to speak the target locale ‘s language and conform to its cultural norms, you entrusted a translation service provider with the website localization process. After multiple reviews and edits of your e-commerce website content, everyone was happy with the translated content, until the website was launched! Corrupted text, local diacritic marks shown as random special characters, a part of the content not displaying properly, and customers complaining that the imperial system(inch, pound, etc.) is used in product descriptions instead of the metric system they are familiar with(meter, kilogram, etc.).
Though the content was accurately translated, Localization engineering and Testing as well as quality assurance by native-speaking linguists weren’t effectively implemented.
This is NOT the digital consumer experience your brand deserves!
Entrust Transbridge for a holistic, premium-quality website localization service that provides your customers with a seamless digital experience.
Website Localization in Numbers
72%
72% of customers are more likely to buy products or services if the information is in their language
60%
60% of shoppers rarely or never buy from English-only websites
90%
90% of online shoppers choose to use their native language if it’s available
13%
Websites that aren’t localized for a local audience can lose up to 13% of users
80%
Following the launch of a multilingual site, 80% of websites experienced a doubling in business growth
Why Transbridge is trusted by global market leaders as a website localization service provider?
We Speak your Target Locale’s Culture
We understand that website localization is much more than website translation--many cultural elements factor into the website localization process: Website content is designed for marketing purposes, so it often includes metaphors, puns, idioms, and word play specific to each language and culture. Though this makes your original content engaging and appealing, if these cultural elements are translated without taking heed of the target locale’s cultural nuances, the content might sound awkward or even offensive. Relying on expert, native-speaking translators and a meticulous quality assurance process, your localized website content is culturally customized to deliver the exact meaning and feel of the original content.
We Offer End-to-End Website Localization Services
Website localization is not only about content translation; it includes localization of symbols, icons, images, currencies, date formats, and units of measurement, down to the tiniest detail: for instance, the date 4/5/2024 is read as 5th of April in the US, while in UAE is read as 4th of May. Similarly, image localization can be vital: an image that might seem appropriate in one culture might not resonate with another culture, negatively affecting your website conversion rates and return-on-investment (ROI.)
At Transbridge, we offer comprehensive, seamless, hassle-free website localization solutions perfectly tailored to match your needs, plan, and budget.
What’s included in the website localization process?
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Content Translation
Assigning a certified, native-speaking translator who is a subject-matter expert; that is, translators assigned to your website localization project have an in-depth understanding of your industry, be it retail, healthcare, legal, etc.
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Image and Icon Adaptation
customizing images, icons, symbols to match your target locale’s cultural values, including image text translation.
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Localization Engineering and Testing
Extracting and analyzing various file types, resolving encoding conflicts, and layout complexities (e.g., RTL to LTR languages) to ensure a user-friendly UI. This includes handling text expansion (e.g., Arabic expands 25% when translated from English) and conducting rigorous localization testing to ensure your multilingual website runs smoothly.
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Proofreading
translation and localization of videos and audios including subtitles/voiceover
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Numerical and Metric Adaptations
adapting numbers, dates, units of measurements, etc.
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Multilingual SEO
collaborating with you to grasp your website's purpose, target audience, and user’s journey, our team conducts keyword research, aligns webpage content and metadata with your objectives, success criteria, and budget to enhance SEO effectiveness across different languages.
What to Expect when you opt for Transbridge as your website localization Partner?
Swift Delivery
Through integrating Translation Memory and cutting-edge technologies that expedite the localization process and ensure consistency of your brand’s tone and style across languages and a team of diligent project managers offering round-the-clock customer support, Transbridge provides short turnaround while ensuring that the translation and adaptation processes are undertaken by human, expert translators that understand your industry and target audience to render immaculate translations that convey your brand’s identity.
Quality Guarantee and Cost Saving
Investing in top-notch technologies and with flexible workflow tailored to your project, we ensure cost-effectiveness while maintaining the highest quality through an extensive QA process (Translate-Edit-Proofread-Test). Confident in the quality we provide, at Transbridge, we offer a money- back guarantee.
Your Website Localization Journey
Understanding the scope of your Project
Identify translators with industry-specific expertise for your company.
Website Localization Analysis
Develop detailed requirements, project engineering, client-specific processes and scheduling for accurate cost and timeline projections.
Creating Style Guide, Glossary, and Translation Memory
Document your brand voice and tone for consistent representation across the website.
Selection of Localization Workflows
Select localization types, processes, file preparation, and formatting suitable for your website.
Verification
Ensure approved localization workflows meet the highest quality standards
Review & Feedback
Deliver the initial set of localized web pages for your review, incorporating feedback for final adjustments.
Localization of Website Full Content
Ensure linguistic and cultural relevancy in vocabulary, grammar, punctuation, style, and speech level.
Localizing Layout and Site Navigation
Consider layout changes and navigation adjustments based on the target country's reading direction and page availability.
Adapting Pictures and symbols to the Audience
Review and adjust images, symbols, and icons for a positive reflection of your company, avoiding negative connotations.
Localization Testing and QA
Conduct functional testing to ensure the localized site mirrors the source version, and linguistic testing to verify translation consistency.
Localization Engineering
Utilize advanced technology for localization engineering, analyzing and preparing various file types with a focus on time and quality.
Final Delivery
Deliver your localized website as a masterpiece created with premium quality, ensuring your website resonates with your global audience.
FAQs
Q: What is the difference between translation and localization?
While translation mirrors content across languages, localization goes beyond, adapting for culture, language, and user experience. It considers dialects and cultural preferences, ensuring a more relevant and valuable experience for the target audience.
Q: What website content needs localizing?
Beyond text, consider aspects like checkout experience, contact forms, and imagery, often overlooked but definitive for effective localization.
Q: Are Website Localization Services costly?
The cost depends on factors like manuscript size, technical complexity and sensitivity. Our Transbridge’s experts will consult and provide options aligning with your budget for maximum value.
Have a question?